Speaker: Dr. Catherine Chan, the President of Hong Kong Quality Function Deployment Association
We are pleased to invite Dr. Catherine Chan, the President of Hong Kong Quality Function Deployment Association to share with us on the topic of "Introduction of Quality Table for QFD" on 10 Dec 2015 in ISSC Wanchai Center.
Quality table is the primary operational mechanism of QFD. From the way the 2-way matrix is arranged to the flow of the process, the quality table appropriately makes use of the principles of TQM. The quality table provides a template with which interpretation of the voice of the customer (VOC), translation of customer needs into quality elements, formulation marketing strategy, as well as identification of important quality elements could be operated.
We have received overwhelming response and the seats are full that night. Dr. Chan shared with us the logic and the way of constructing the quality table with vivid examples. Dr. Chan explained the followings in details:
1. Creating the demanded quality table
2. Prioritization of customer needs
3. Creating the quality element deployment table
4. Formulation of marketing strategy
5. Establishing the relationshop between customer needs and quality elements
6. Identification of important quality elements
We would like to express our sincere thanks to Dr. Chan for her inspiring speech and her sharing of wisdom.